Mobile app – how to make it more noticeable?

So, you have your own mobile app and now you’re thinking how to get people to download it? Did you know that App Store grows by over 1.5k apps per day? That’s not at all exaggerated, but a survey from Statista.
At these rates apps actually do get lost in the whirlpool of App stores. Generally, the discovery happens in the top 25 charts. If you can make your app to stay in top 25, your download rates will skyrocket substantially.

But what is the secret formula to reach the summit? The answer is pretty complicated. Nevertheless, the good news is that the most effective app-distribution or marketing strategy doesn’t cost a dime. It’s the small things that when done consistently and done over time lead to success.

Do you wish to put your mobile application on a highway to success? Let’s talk about it in detail.

Mobile app description

When the user comes to ‘Play Store’ without having any knowledge of your application, it’s the app description that will lure him/her to click on the ‘Download’ button. Well, they say it right ‘Content is the King’. It’s not the matter of what you write, it’s how you write. At any rate, you should write it right.

Screenshots

Sometimes, the app description doesn’t explain the user what the application is about. Then, it’s time for some visual presentation. Of course, unique and vivid screenshots will captivate the users to get the exact idea about the application. This is how an application is made unique.

Reviews

Can you judge an app based on video, screenshots and short description? I can’t. My way of checking an app more in-depth is going through the reviews. The caliber of the mobile app is measured by the stars it gets. More stars – better the app.

Number of downloads

This one explains itself. Bigger the number of downloads, bigger is the popularity and better will be the user engagement. Wouldn’t it be single-handedly enough to show that the app is standing up higher in the crowd?

Special offers

It might seem strange, but you have to do it. Usually visitors are looking for better things at a lower price. Entice your customers by telling that the deals, special offers, prizes, etc., are available only on your mobile app.

Promote

This one is easy. Don’t expect to get great results just by having your app in App Store and Google Play. Use social media, radio, flyers – any channel for marketing is great. Doing that will not only increase the traffic but also enhance the brand awareness

Give a reason to use your app

After the application is downloaded by the user, is it sitting idle on the home page or not even used once per week? That’s sad, isn’t it? Why not offer some games, lotteries and bunch of special offers to invite users to come back to your app?

At any time, most of it goes into being the most innovative in the market. Apps for small and mid-sized are a rare thing, so having one of your own puts you in front immediately. Just don’t forget to keep it that way. If you don’t have an app, but considering getting one – don’t think about how and when? Now is the time.

The Price

Start

An app works with all the devices from 4.4 Android version (KitKat). In other words – it works in all the devices which were released from 2013.

Feature which allows you to publish Special offers in a particular Offers menu column. Special Offers also appears in the main page of an app. Special Offers grants mutual value being available just for an app users.

Digital price list/menu/product catalog with pictures and interactive functions, such as possibility to press ♥ on customers’ favorite products/services.

Fortune’s wheel. Users can spin the wheel every 24 hours and win your prizes. This game motivates them to come back to your app everyday.

Special feature which allows you to send short messages straight to the home screen of customers phones. Message will be delivered and seen even if an app is turned off. Push notifications works only on Android devices.

Section for a photos with ability to create separate albums.

Section for feedback’s, which you will be able to upload by yourself.

Section for events, which you will be able to create by yourself uploading photos and text information.

Feature which allows just with one click contact you through Facebook Messenger or phone.

Advertising stickers/flyers which encourages and motivates customers to download your app.

Taking care of smooth operation of an app and solving all technical issues if it occurs. Constant analysis of apps market for making effective improvements of the system.

Smartphones update their systems every 6 months. So apps must do the same to be able to stay in the phones and in the app’s markets. That’s why we will always take care and update your app so it would meet all the new requirements and stay published.

Premium
Everything what the plan START includes plus:
Iphone devices

An app works with all the devices from iOS 9. In other words – it works on all the devices from Iphone 5 and Ipad 2.

Points System

Plugin of points system is a part of loyalty program. For being active in an app users get points. They collect those points and gain levels like in a status game. They can exchange points into the prizes and always try to reach higher status of an app user.

Comments and Likes at posts

App’s users can comment and click “like” next to every post in an app.

Marketing Guru

Access to special Marketing Guru section where specialists of online marketing share various tips, ideas and tools for helping you to exploit all the possibilities of an app and increase customer’s participation in it.

GPS notification

Based on GPS coordinates, this message-notification reaches customer right away when they cross given GPS coordinates (e.g. 200 meters around your restaurant). System automatically sends your offer which is seen even if your app is turned off. GPS notifications works only on Android devices

Recommendation system

In order to receive points, user can invite their friends to download your app. After download, user will receive earned points which will be collected and later exchanged to your prizes. Recommendation system enables “word of mouth” advertising and increases the number of users as well as the number of your customers.

E-book: 7 Steps To Effective Communication Through Your App

Program of 7 steps – easy to use but highly effective in a same time – will guide you and help you to make creative and interacting communication for your app users. Ideas and real examples made by social media and online marketing experts.

If you want to publish your app in App Store, you need to pay 300 USD per year for Apple for having your account there.