So, you have your own mobile app and now you’re thinking how to get people to download it? Did you know that App Store grows by over 1.5k apps per day? That’s not at all exaggerated, but a survey from Statista.
At these rates apps actually do get lost in the whirlpool of App stores. Generally, the discovery happens in the top 25 charts. If you can make your app to stay in top 25, your download rates will skyrocket substantially.
But what is the secret formula to reach the summit? The answer is pretty complicated. Nevertheless, the good news is that the most effective app-distribution or marketing strategy doesn’t cost a dime. It’s the small things that when done consistently and done over time lead to success.
Do you wish to put your mobile application on a highway to success? Let’s talk about it in detail.
When the user comes to ‘Play Store’ without having any knowledge of your application, it’s the app description that will lure him/her to click on the ‘Download’ button. Well, they say it right ‘Content is the King’. It’s not the matter of what you write, it’s how you write. At any rate, you should write it right.
Sometimes, the app description doesn’t explain the user what the application is about. Then, it’s time for some visual presentation. Of course, unique and vivid screenshots will captivate the users to get the exact idea about the application. This is how an application is made unique.
Can you judge an app based on video, screenshots and short description? I can’t. My way of checking an app more in-depth is going through the reviews. The caliber of the mobile app is measured by the stars it gets. More stars – better the app.
This one explains itself. Bigger the number of downloads, bigger is the popularity and better will be the user engagement. Wouldn’t it be single-handedly enough to show that the app is standing up higher in the crowd?
It might seem strange, but you have to do it. Usually visitors are looking for better things at a lower price. Entice your customers by telling that the deals, special offers, prizes, etc., are available only on your mobile app.
This one is easy. Don’t expect to get great results just by having your app in App Store and Google Play. Use social media, radio, flyers – any channel for marketing is great. Doing that will not only increase the traffic but also enhance the brand awareness
After the application is downloaded by the user, is it sitting idle on the home page or not even used once per week? That’s sad, isn’t it? Why not offer some games, lotteries and bunch of special offers to invite users to come back to your app?
At any time, most of it goes into being the most innovative in the market. Apps for small and mid-sized are a rare thing, so having one of your own puts you in front immediately. Just don’t forget to keep it that way. If you don’t have an app, but considering getting one – don’t think about how and when? Now is the time.