In the digital world we live in, more restaurants are using mobile apps to streamline solutions and add value. Although consumers are still as hungry as ever, the way they now interact with their food has completely changed, in large thanks to mobile. Customer wants innovation and speed.
The report, “The restaurant of the future: Creating the next-generation customer experience,” reveals not only that restaurant customers wants online ordering, payment flexibility and customization but also how these increase dining frequency, check size, customer conversion and loyalty.
For consumers, a restaurant menu is still the most important factor when choosing a restaurant for the first time. According to Deloitte, 85% of respondents said they will view the menu on the restaurant’s website when making the decision to visit for the first time. If restaurant offers them technology to find their menu fast, customers will come back 6% more often and spend 20% more each time.
For example, Steak N Shake makes their menu a main navigation item in the bottom right corner. This ensures that users can find it instantly without feeling like they have to dig for the information.
Another thing that customer wants is to choose your restaurant is the love and attention you offer for your loyal customers. In the survey, 70% of respondents said they look for apps that deliver personalized offers and convey the sense that a restaurant “knows them.” Additionally, 84% of respondents said that they will return if a restaurant responds directly to their feedback. And while many use their devices to collect and curate information on their own, 80% want to hear about discounts and special deals
For example, Starbucks saw a 26 percent rise in profit and an 11 percent overall jump in revenue, which they attributed to their loyalty program, My Starbucks Rewards.
Another case, which proves that having an app help your love you more is Papa John’s. Over the past few years, the Papa John’s digital and mobile channels have accounted for more than 50% of total U.S. sales. The Papa John’s loyalty app certainly helped to offer what customer wants. The Papa Rewards program gives points toward free pizza when a customer orders through the app. The app helps to track rewards progress using a pizza graph visual, and the app will prompt customers to redeem the points for free pizza.
Beyond all the things your customer wants, you can also add a click to call button for customers with questions they’d like to have answered about the menu, reservation times, or location.
It seems like a small detail, but it cuts down on the customers need to first look up your phone number in Google, note it down somewhere, and then call you to get their question answered.
Even though it feels like app marketing and app development is being preached to small businesses and restaurants like crazy, 95% of restaurants didn’t have an app a year ago.
So this means if you do decide to develop one, you’ve got the potential to be one of the top 5% of restaurants in your area. Which is a pretty big deal, if you think about it.
The reason, we think, is because while the idea to develop an app is a good idea, the work behind making it a reality is too much for busy restaurant owners to handle.
This is why we offer our service. We will implement the things your customers love in your own app. And all this for a very reasonable price.