Only a small percentage of customers who see your advertisement will buy. On the contrary, customers who get a special offer through the app are far more likely to do it (Results shows that around 50% use special in-app offers).
Attracting current customers costs 7 times less than attracting new ones. And attracting current customers through the app does not cost at all because of ability to reach them using push notifications.
Using the app will greatly reduce the need for advertising expenditures because a part of advertising can be done free of charge.
You will actually reach 95% of your customer base, because everybody will receive and see your announcements in real time on their phones so you will win actual efficiency.
An app is the best tool for building a community of loyal customers because it involves customers into communication offering them attractive benefits and step by step gently ties them to the brand establishing loyalty.
Loyal customers spend twice as much money (because they trust and like the business) compared to those who just come once in a while.
Investment in the app will profoundly strengthen your image – just like the biggest brands have their own apps, you will have one as well!